VIMEO REFRAME - Real-Time 3D Bullet Time Experience
- Isabella Dominguez
- 6 hours ago
- 2 min read
CLIENT: Vimeo
EVENT: Vimeo Reframe (Annual Creative Conference)
ACTIVATION: 3D Bullet Time + Custom 3D Environment Integration
Overview
For Vimeo’s annual Reframe creative conference, the goal was to deliver a visually striking, immersive, and shareable experience that reflected Vimeo’s creative culture. The activation needed to feel premium, interactive, and technologically innovative, while allowing attendees to walk away with dynamic content they could instantly share.
Our team delivered a fully integrated 3D bullet-time capture experience, combining real-time volumetric capture, a custom-designed 3D environment, and a streamlined automated delivery pipeline, all executed live on the show floor.
Creative Approach
At the center of the experience was a fully custom 3D background environment designed from scratch by our in-house artist, Charner Ramsey.
Using detailed visual references and brand guidelines provided by Vimeo, Charner developed a dynamic world that stayed true to Vimeo’s color palette, creative language, and event aesthetic. Every element of the environment lighting, texture, spatial design, and motion was carefully crafted to reflect the tone of Reframe and create a bold, cinematic stage for attendees.
The result was a backdrop that felt energetic, modern, and unmistakably on-brand, transforming each capture into a stylized, high-end visual moment.
Technical Execution & Real-Time Pipeline
To bring attendees directly into this custom-designed world, we deployed a 36-camera bullet-time rig on-site, enabling high-speed, multi-angle capture in real time.
Marlo Irani, our rig director engineered a fully streamed, end-to-end processing pipeline that connected every step of the workflow:
Capture → Processing → Rendering → Final Export → Automated Email Delivery
From the instant a guest stepped onto the stage and the cameras fired, the system began processing their footage. Clips were automatically composited into the custom 3D environment, rendered, formatted, and delivered — all within minutes. Attendees received their final videos directly in their inbox, allowing for immediate viewing and sharing.
Guest Experience
Guests were invited onto the capture stage, where they could choose from a curated selection of themed film props to express their personality, creativity, and energy. The bullet-time system captured dynamic motion moments, freezing participants in time while the camera moved fluidly around them.
Results & Impact
This activation successfully combined immersive 3D design with real-time bullet-time capture, delivering:
High-quality, personalized video content for every attendee
Instant social sharing and organic brand amplification
Elevated guest engagement and memorable interaction
Extended digital reach of the Reframe event beyond the venue
By empowering attendees to instantly share their videos, the experience organically
expanded the event’s visibility across social platforms, reinforcing Vimeo’s position as a leader in creative storytelling and digital innovation.
Huge thanks to Vimeo for trusting us with this ambitious activation, and to our entire team for executing it at the highest level. The results were incredible, the energy was unmatched, and the event was truly next-level.
